Please, FCC, No New Localism Rules

PLEASE, FCC, NO NEW LOCALISM RULES
[SOURCE: Broadcasting&Cable, AUTHOR: Bill Lamb, Block Communications]
[Commentary] New FCC proposals want to take us back to the 1970s and '80s for their core requirements and then add some burdensome twists on top. Broadcasters are the most highly incentivized group of people on the planet to serve our local communities, to be in touch with their needs, and to reflect and shape their values. Our future is inextricably intertwined with our local communities. It has never been more important for us to be local. Our strength is in our news products, our coverage of high school basketball and our commitment to our local charities. It's a little insulting that after all we do, the FCC would even think of requiring us to do more. The day we start losing touch with the people who watch us and listen to us is the day we start going out of business. What more incentive could we possibly need? We don't need FCC requirements to force us to be good community citizens. We already are.
http://www.broadcastingcable.com/article/CA6539700.html