Advertising Sent To Cellphones Opens New Front In War on Spam

ADVERTISING SENT TO CELLPHONES OPENS NEW FRONT IN WAR ON SPAM
[SOURCE: Washington Post, AUTHOR: Kim Hart]
The spam messages that have long plagued e-mail inboxes are now finding victims through a much more personal route: the cellphone. Text messages are the latest tool for advertisers and scammers to target consumers. But unlike junk e-mail that can be deleted with the click of a button, text-message spam costs money for the person who receives it and chips away at the mobile phone's aura of privacy.
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/09/AR200803...
(requires registration)