Beyond Nielsen: A New Rating for TV Shows

BEYOND NIELSEN: A NEW RATING FOR TV SHOWS
[SOURCE: AdAge, AUTHOR: Antony Young]
[Commentary] Last week, Optimedia published its top 100 regular season shows on TV in 2007 based on a new ratings system -- the Content Power Rating. We chose to go beyond TV ratings to evaluate a show's true market value in terms of total audience size, value of PR and buzz, and program appeal. Our Content Power Rating, we think, better reflects where today's business is: Audience beyond TV, and appeal beyond ratings. This is the first and most comprehensive survey of its kind that ranks network and cable programs size across broadcast TV, web, online video and mobile; its value in terms of PR and word-of-mouth buzz; and audience appeal. The purpose of this report is to provide an independent assessment of a TV program's true commercial value and footprint. Content Power Ratings is a currency to value TV shows for networks, producers, advertisers and sponsors. The Content Power Rating system has allowed us to uncover important insights that are not visible using TV ratings alone.
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