At Wall Street Journal, Change of Accents

AT WALL STREET JOURNAL, CHANGE OF ACCENTS
[SOURCE: Washington Post, AUTHOR: Frank Ahrens]
Regular readers of the Wall Street Journal will notice something new in Friday's editions -- a sports page that uses content from one of the many businesses owned by Rupert Murdoch's News Corp. But that's just one of the more visible of changes Murdoch has made at the U.S. economy's paper of record since he took it over at the beginning of the year. Also on Friday, the Journal will send the new editor of its planned glossy magazine on a one-week tour of Europe to woo advertisers, with a U.S. tour to follow. The magazine, called WSJ, is scheduled to debut in September. It aims to publish quarterly this year and monthly next year. Given that the average annual household income of a Journal subscriber is $253,000, expect the magazine to be packed with ads for luxury goods. Like all newspapers, the Journal is both a content creator and a distribution platform. When Murdoch was hunting the Journal's parent company, Dow Jones, last year, he said the paper's financial journalism could be leveraged across News Corp.'s global platforms -- Fox News in the United States, satellite services in Europe and Asia, newspapers in Australia. At the same time, he said, many elements of the News Corp. empire -- which includes 20th Century Fox movie studios, the Fox television network, FX cable channel, HarperCollins publishing and interactive properties such as MySpace -- could find their way into the Journal.
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/04/AR200803...
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* Changing of The Guard
Rupert Murdoch has brought in a new leadership team for Dow Jones and the Wall Street Journal.
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/04/AR200803...