What’s changing and what’s not under new data privacy rules

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Europe’s new data and privacy rules take effect May 25, clarifying individual rights to the personal data collected by companies around the world for targeted advertising and other purposes. Not much will change for you, at least right away; companies will keep on collecting and analyzing personal data from your phone, the apps you use and the sites you visit. The big difference is that now, the companies will have to justify why they’re collecting and using that information. So now companies are flooding their users with notices that aim to better explain their practices and the privacy choices they offer. European Union regulators have new powers to go after companies that get too grabby or that don’t tell you clearly what they’re doing with your data.


What’s changing and what’s not under new data privacy rules