Viamedia to FCC: Protect Spot Cable Market

Author: 
Coverage Type: 

Cable ad outsourcer Viamedia says the merger of Comcast and Time Warner Cable would give the combined company too much control over the spot cable marketplace, and wants the Federal Communications Commission to impose conditions to make sure that doesn't happen.

In comments on the deal, which were due Aug 25, Viamedia says Comcast/TWC would control "approximately $4.5 billion of the $5.4 billion national Spot Cable Advertising market.”


Viamedia to FCC: Protect Spot Cable Market