Ready for Hillary's latest tech mines your relationship data

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Ready for Hillary, the super political action committee that's laying the groundwork for a potential Hillary Clinton run in 2016, is testing software to determine whether data about social ties can help identify likely grassroots leaders and new supporters.

If the insights into online relationships prove useful in the 2014 midterm elections, further experiments could even lead to campaigns picking out the most active organizers before those people even know it.

The tool is called Recruiter. While campaigns have largely reached the limits of improving the voter file -- those massive databases of names, e-mail addresses and commercial information that became so important in the 2012 cycle -- the next step is to figure out how to identify and leverage the connections between entries in those files.


Ready for Hillary's latest tech mines your relationship data