OkCupid reveals it’s been lying to some of its users. Just to see what’ll happen.

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OkCupid cofounder Christian Rudder explained that OkCupid has on occasion played around with removing text from people's profiles, removing photos, and even telling some users they were an excellent match when in fact they were only a 30 percent match according to the company's systems. Just to see what would happen. OkCupid defends this behavior as something that any self-respecting Web site would do.


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