Looking for World Cup highlights? Google makes it quick

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The quickest way to keep up on the World Cup may be Google. People in the US searching for countries playing in the World Cup will see, at the top of the results, links to highlight videos from the country’s most recent match.

Clicking takes users to the website of ESPN, the exclusive domestic English-language broadcaster of the world’s premier soccer tournament. The first-of-its-kind partnership between ESPN and Google gives Google an edge among competitors Yahoo and Bing on World Cup searches. All three search engines are trying to make it easy to get the latest scores and scheduling details by typing in a country’s name or even just “World Cup.”


Looking for World Cup highlights? Google makes it quick Google and ESPN partner to put World Cup highlights in search (The Verge) Google, ESPN Announce World Cup Partnership (Fast Company) ESPN, Google Team Up For World Cup (B&C)