ISPs won’t promise to treat all traffic equally after net neutrality

We’re still too far out to know exactly what disclosures all the big Internet service providers are going to make — the rules (or lack thereof) don’t actually go into effect for another few months — but many internet providers have been making statements throughout the year about their stance on net neutrality, which ought to give some idea of where they’ll land. We reached out to 10 big or notable ISPs to see what their stances are on three core tenets of net neutrality: no blocking, no throttling, and no paid prioritization. Not all of them answered, and the answers we did get are complicated.

Many ISPs say they support some or all of these core rules, but there’s a big caveat there: for six of the past seven years, there have been net neutrality rules in place at the FCC. That means all of the companies we checked with have had to abide by the no blocking, no throttling, and no paid prioritization rules. It means that they can say, and be mostly correct in saying, that they’ve long followed those rules. But it is, on some level, because they’ve had to. None of the ISPs we contacted will make a commitment — or even a comment — on paid fast lanes and prioritization. And this is really where we expect to see problems: ISPs likely won’t go out and block large swaths of the web, but they may start to give subtle advantages to their own content and the content of their partners, slowly shaping who wins and loses online.