GroupM Sees Global Ad Spending Growth

Global advertising spending will rise 4.5% in 2014 and another 5% to $580 billion in 2015, according to a new forecast from media agency holding company GroupM.

The 2015 level of ad spending would exceed the previous pre-financial crisis and recession peak of 2007-2008 adjusted for inflation. In the US, GroupM sees spending rising in 2014 and 4.2% in 2015. TV spending is expected to rise 3% to $79.1 billion in 2014 and increase 4% to $81.9 billion in 2015.