Google wants to help you vote. Could it affect the election?

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One of the things that makes Google so powerful is that the sheer amount of data it gathers makes it possible to understand what the people as a whole are interested in. Now, the company is using all that data to make it easier for Americans to vote.

Google says it will now provide what it calls an "in-depth" search result when users look for information on how to cast a ballot — a search that's seen triple-digit growth in contested states like Arizona since the last presidential election. Basically, this means telling you exactly what you need to bring to the polls and when the registration deadlines are. The information, which is tailored to the exact state you're in, will also tell you precisely how to register. In-depth results are what Google gives you when it has the exact answer to a question, such as what today's date is. The company has increasingly been using these to supply information directly, as opposed to presenting users with links to sources that may have the right information. What will be the practical outcome of all this information?


Google wants to help you vote. Could it affect the election?