Digital natives will get old, too

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[Commentary] If tech companies start to include seniors in their business models from the start, they will find a significant upside. Seniors are a vast and underserved market. If technology becomes friendlier to the whole population, especially the booming numbers of older Americans, companies will find their business landscapes expanding along with their consumer base. Everyone will benefit from having happy, healthy, active grandparents — not least of all, grandparents themselves.

[Kai Stinchcombe is co-founder and CEO of True Link Financial, a San Francisco-based financial services firm focused on older Americans.]


Digital natives will get old, too