Clinton aide: Distracting Trump 'personally' with social media is a victory

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Presumptive Democratic presidential nominee Hillary Clinton’s top digital operative said that she sees it as a victory if they can use content online to "personally" distract GOP presidential nominee Donald Trump. “If we can distract him personally for 15 minutes a day, I’ll take that as a win,” said Jenna Lowenstein. “He’ll go on a rant on TV about something that took us an hour to make and he’s been thinking about it for 36 hours.”

Lowenstein said, however, that the bulk of the campaign's efforts on Twitter were focused on persuading voters and making the campaign's case. Clinton’s campaign has been willing to engage directly with Trump on Twitter, despite the real estate developer’s aggressiveness on the platform and willingness to engage in tweet wars. In talking about the campaign's digital strategy, Lowenstein also referenced a joke that originated with Twitter user Mark Hammer in June: “The genius of the Trump Clinton Twitter war of 2016 is that it consumes Trump's every waking minute & Clinton doesn't know it's happening.”


Clinton aide: Distracting Trump 'personally' with social media is a victory