CBS and Viacom, After 12 Years Apart, Again Explore Deal to Recombine
The boards of CBS and Viacom have formed special committees to evaluate a potential merger, a deal that would reunite the two big pieces of the Redstone family’s media empire. Shari Redstone, vice chairman of both companies, is pushing for a merger. She, along with her 94 year-old father, Sumner Redstone, controls CBS and Viacom, with a roughly 80% controlling stake in each company through their holding company National Amusements. Shari Redstone believes both companies need greater scale to better compete against bigger rivals.
CBS and Viacom, After 12 Years Apart, Again Explore Deal to Recombine Reunited? CBS and Viacom Are Talking About It