Can you answer these 4 questions and save the media industry from Taylor Swift?

[Commentary] The prices we pay for art are entirely set by distribution and scarcity. This is a fundamental truth of media: trying to create artificial scarcity with technological solutions that prevent zero-effort copying causes so many problems that that Steve Jobs once wrote an angry open letter to the music industry demanding that it drop digital rights management technology from song files.

Museums are trying to figure out how to get people to pay for GIFs, but there are entire artistic movements dedicated to stripping away copyright-protection tech from digital artwork and sharing it widely. The physical scarcity that built the media industry is gone, and it ain't coming back.