Cable forces more channels down unwilling viewers’ throats

It's become a cliché: "Why am I forced to buy more cable channels I never watch?"

Now, new data show the common consumer complaint is true.

In 2013, US cable subscribers got a record average of 189 channels in prepackaged bundles but watched only 17 of those channels, according to a report by Nielsen. And the appetite to view more channels, even when offered vastly more television content, hasn't changed much in years.

In five years, cable companies added 60 more channels for the typical subscriber, but viewers haven't increased their consumption of new content. They have consistently watched an average of 17 channels.

"This data is significant in that it substantiates the notion that more content does not necessarily equate to more channel consumption," the Nielsen report said. "And that means quality is imperative — for both content creators and advertisers. So the best way to reach consumers in a world with myriad options is to be the best option."