Better Business Bureau's National Advertising Division: Charter Ad on AT&T-DirecTV Was Unsubstantiated

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The Better Business Bureau's ad review arm has advised Charter to stop using broadcast ads that make what it says are "unsubstantiated” claims about the impact of the AT&T-DirecTV merger on customer service.

"NAD [National Advertising Division] determined that the depicted conversation in the 'Transfer' commercial conveys the substantive message that DirecTV’s merger with AT&T has had a deleterious effect on the company’s ability to provide customer service. Because such a claim was not supported, NAD recommended that the advertisement be discontinued," it said. The fact that the ads are funny does not remove the obligation to support the claims they make, NAD concluded.


Better Business Bureau's National Advertising Division: Charter Ad on AT&T-DirecTV Was Unsubstantiated