$5 discount to give up unlimited data? Time Warner Cable customers say “no”

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Time Warner Cable has been offering customers $5 monthly discounts in exchange for giving up unlimited data for the last couple of years, but almost no one has taken the company up on its offer.

Time Warner Cable CEO Rob Marcus said that only "thousands" of its 11.5 million subscribers have opted for metered billing. Marcus argued that the 30GB product is a good deal even though few people want it.

The good news, Marcus said, is "we plan to offer unlimited for as far out as we can possibly see. I think that the concept of 'use more pay more, use less pay less,' is an important principle to establish. So notwithstanding the low uptake of usage-based tiers, I think it's a very important component of our overall pricing philosophy."


$5 discount to give up unlimited data? Time Warner Cable customers say “no”