Vietnam Media Use 2013

Broadcasting Board of Governors
December 11, 2013
9:00 - 10:00 a.m.

The Broadcasting Board of Governors (BBG) and Gallup invite you to attend a research briefing on media use in Vietnam. Findings from their study of media consumption habits reveal ubiquitous use of television, and mobile phone ownership by nearly nine in ten Vietnamese adults. Further, Internet use continues to grow with close to 20% reporting web access in the home. Survey findings reveal that Vietnam is a diverse and saturated media market, but one that remains tightly controlled by the Vietnamese government.

The event will include a presentation of the key findings on media consumption habits, as well as a methodological overview and a review of historical media trends in Vietnam.

Speakers will include:
• Chris Stewart, Partner, Gallup
• Bruce Sherman, Director, Office of Strategy and Development, BBG
• Jinling Elliott, Digital Media Research Analyst, International Broadcasting Bureau
• Betsy Henderson, Director of Research, Training and Evaluation, Radio Free Asia
• Dawn Royal, Senior Methodologist, Gallup

Registration: This event is free, but registration is required at

For more information, please call the BBG's Office of Public Affairs at (202) 203-4400 or email [email protected].

This event is on the record and will be recorded for future on-demand webcasting.

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*Please note the entrance to The Gallup Building is on 9th Street.