Sizing Up Food Marketing and Childhood Obesity

Federal Trade Commission
FTC's Satellite Building Conference Center
601 New Jersey Avenue, N.W.
Washington, DC
December 15, 2009

Contact:
Keith Fentonmiller
Bureau of Consumer Protection
202-326-2775
http://www.ftc.gov/opa/2009/09/foodmarket.shtm

The Federal Trade Commission will host a public forum to assemble industry representatives, federal regulators, consumer groups, scientific researchers, and legal scholars to discuss issues related to food marketing to children. The forum will address the food and entertainment industries' progress toward self-regulation and implementation of the recommendations in the FTC's 2008 report, "Marketing Foods to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation." Panelists also will discuss current research on the impact of food advertising on children, and the statutory and constitutional issues surrounding governmental regulation of food marketing. In addition, the Interagency Working Group on Food Marketed to Children - comprised of representatives from the FTC, U.S. Food and Drug Administration, Centers for Disease Control and Prevention, and U.S. Department of Agriculture - will report on the status of recommended nutritional standards for foods marketed to children.

Agenda

8:45 AM Welcome and Introduction

9:00 AM Keynote Speaker

9:30 AM Presentations: New Research on Food Marketing to Children
These presentations will showcase research on the impact of various food
advertising techniques on children's food choices.

Moderart:o David Britt, retired President and CEO, Sesame Workshop

• Dr. Jennifer Harris, Rudd Center for Food Policy and Obesity, Yale University
• Dr. Inas Rashad Kelly, Queens College, City University of New York
• Dr. Dick Mizerski, University of Western Australia
• Dr. Kathryn Montgomery, School of Communication, American University

10:45 AM Moderated discussion led by David Britt and Pauline Ippolito, Deputy
Director, Bureau of Economics, FTC

11:00 AM Break

11:15 AM Panel: Advertising to Children and the First Amendment
This panel will discuss the legal ramifications of restricting advertising to
children.

Moderator: David Vladeck, Director, Bureau of Consumer Protection,
Federal Trade Commission

• Tamara Piety, Associate Professor of Law, University of Tulsa
• David Yosifon, Assistant Professor, Santa Clara University Law School
• Martin Redish, Professor of Law and Public Policy, Northwestern University School of Law
• Dan Jaffe, Executive Vice President, Government Relations, Association of National Advertisers

12:15 PM Questions from the Audience

12:30 PM Lunch (on your own)

1:30 PM Panel: Self-Regulatory Initiatives
This panel will showcase presentations on the food and entertainment
industry's self-regulatory efforts to impose nutritional standards on their
marketing to children and adolescents.

Moderator: Mary K. Engle, Associate Director, Advertising Practices,
Federal Trade Commission

• Dr. Dale Kunkel, Professor of Communication, University of Arizona
• Dr. Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
• Jennifer Shein Anopolsky, Vice President, Corporate Brand Management, The Walt Disney Company
• Mary Sophos, Senior Vice President, Chief Government Affairs Officer,Grocery Manufacturers Association/Food Products Association
• Elaine D. Kolish, Director, Children's Food and Beverage Advertising Initiative, Council of Better Business Bureaus, Inc.

2:45 PM Break

3:00 PM Presentation & Town Hall Discussion: Interagency Working Group on
Food Marketed to Children
This panel will report on the status of recommended nutritional standards for foods marketed to children. A town hall discussion will follow the presentation.

Moderator: Michelle Rusk, Senior Attorney, Advertising Practices, Federal
Trade Commission

• Dr. William H. Dietz, Director, Division of Nutrition and Physical Activity, Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control
• Dr. Barbara Schneeman, Director, Office of Nutrition, Labeling, and
• Dietary Supplements, Center for Food Safety and Applied Nutrition, Food and Drug Administration
• Joanne Spahn, U.S. Dept. of Agriculture, Director, Evidence Library Analysis Division, Center for Nutrition Policy and Promotion

4:30 PM Next Steps/Adjourn
Remarks by David Vladeck, Director, Bureau of Consumer Protection, Federal Trade Commission

The forum is free and open to the public. Reasonable accommodations for people with disabilities are available upon request. Requests should be submitted via e-mail to cmcglothlin@ftc.gov or by calling Carrie McGlothlin at 202-326-3388. Requests should be made in advance. Please include a detailed description of the accommodation needed, and provide contact information.