Putting Disclosures to the Test

Federal Trade Commission
September 15, 2016
https://www.ftc.gov/news-events/events-calendar/2016/09/putting-disclosu...
More info: https://www.ftc.gov/news-events/press-releases/2016/08/ftc-announces-age...

The workshop is aimed at encouraging and improving the evaluation and testing of disclosures by industry, academics, and the FTC. The FTC’s workshop will explore how to test the effectiveness of these disclosures to ensure consumers notice them, understand them and can use them in their decision-making. It is intended to further the understanding of testing and evaluation of both offline and online consumer disclosures, including those delivered through icons, product labels, short text, long text, audio or video messages, interactive tools, and other media. Topics may include evaluation criteria, testing methodologies and best practices, case studies, and lessons learned from such testing.