Navigating Location-Based Services

Federal Communications Commission and Federal Trade Commission
June 28, 201
9am - 3pm
http://transition.fcc.gov/Daily_Releases/Daily_Business/2011/db0517/DA-1...
Additional info:
http://transition.fcc.gov/Daily_Releases/Daily_Business/2011/db0627/DOC-...

The Federal Communications Commission’s (FCC’s) Wireless Telecommunications Bureau (the Bureau) in consultation with Federal Trade Commission (FTC) staff will hold a public education forum featuring representatives of telecommunications carriers, technology companies, consumer advocacy groups and academia exploring how consumers can be both smart and secure when realizing the benefits of Location Based Services (LBS).

AGENDA

9:00 a.m. Welcome and Opening Remarks
· Rick Kaplan, Chief, Wireless Telecommunications Bureau

9:05 a.m. An Overview of Location-Based Services and Technologies
· Matt Blaze, Associate Professor, University of Pennsylvania

9:30 a.m. Panel 1: Trends in Location-Based Services
In this panel, carriers and application developers will discuss the types of Location-Based
Services currently being offered, potential new Location-Based Services offerings that
are in development, and general usage trends. In addition, the panel will discuss the
business and technological interactions between carriers and application developers.

Moderators:
· Edward Felten, Chief Technologist, Federal Trade Commission
· John Leibovitz, Deputy Bureau Chief, Wireless Telecommunications Bureau, Federal Communications Commission

Panelists:

• Alan Chapell, Chairman of the Mobile Marketing Association’s Privacy and Preferences Committee and Founder of Chapell & Associates
• Kristi Crum, Executive Director – Consumer Solutions Verizon Wireless
• Alan Davidson, Director of Public Policy for the Americas, Google Inc.
• Carter Griffin, General Partner, Updata Partners
• Tim Sparapani, Director of Public Policy, Facebook
• Brandt Squires, Consultant, Squirebend LLC (previously Director Livingsocial, CofounderBuyYourFriendADrink.com)
• Jon Steinback, Director of Marketing, Foursquare Labs, Inc.

11:00 a.m. Break

11:15 a.m. Panel 2: Company-Based Approaches to Protect Privacy
Panelists will discuss measures the industry is taking to protect consumer privacy,
establish industry best practices, and develop privacy-enhancing technologies. The panel
will discuss the ways in which companies provide information about their privacy
policies to consumers, such as the usage of consumer privacy notices and the type of
information typically disclosed in these notices.

Moderators:
· Charles Mathias, Assistant Chief, Wireless Telecommunications Bureau
· Douglas Sicker, Chief Technologist, Federal Communications Commission

Panelists:

• Justin Brookman, Director, Project on Consumer Privacy, Center for Democracy and Technology
• Maureen Cooney, Deputy Chief Privacy Officer, Director of Office of Privacy, Sprint Nextel
• Lorrie Cranor, Associate Professor, Computer Science and Engineering and Public Policy, Carnegie Mellon University
• Ted Morgan, Founder and CEO, Skyhook Wireless
• Patti Poss, Counsel to the Director of the Bureau of Consumer Protection, Federal Trade Commission
• Scott Taylor, Chief Privacy Officer, Hewlett Packard

12:45 p.m. Break

1:15 p.m. Lunch Presentation by Chief Richard Price, San Ramon CA Fire Protection District

1:45 p.m. Panel 3: Protecting Your Privacy – What Consumers and Parents Should Know
This panel will provide an overview of steps consumers can take now to protect their privacy when using Location-Based Services. The panel will provide consumer DOs and DON’Ts, and provide information on what parents should know about location tracking when their children use mobile devices.

Moderators:
· Joel Gurin, Chief, Consumer and Governmental Affairs Bureau
· Jennifer Tatel, Associate General Counsel, Office of General Counsel

Panelists:

• Michael Altschul, General Counsel, CTIA-The Wireless Association®
• Dr. Edward G. Amoroso, Senior Vice President and Chief Security Officer, AT&T Services, Inc.
• Stephen Balkam, CEO, Family Online Safety Institute
• Brendon Lynch, Chief Privacy Officer, Microsoft
• Alan Simpson, Vice President of Policy, Common Sense Media
• Nat Wood, Assistant Director, Division of Consumer and Business Education, Bureau of Consumer Protection, Federal Trade Commission

3:00 p.m. Closing Remarks

• Peter Swire, C. William O’Neill Professor of Law, Moritz College of Law of the Ohio State University

3:15 pm Adjourn

This session, as well as comments received in response to this Public Notice, will inform a forthcoming staff report on LBS.

Over the last few years, LBS have become an important part of the mobile market and a boon to the economy. Commercial location-based services include applications that help consumers find the lowest-priced product nearby or the nearest restaurant. Additionally, innovations in the use of location technology have the potential to open up new services for consumers and to aid public safety entities with emergency response. But recent reports have raised concerns about the location-based information that is gathered when consumers use mobile devices. While the use of location data has spurred innovation, the FCC’s National Broadband Plan recognizes that consumer apprehension about privacy can also act as a barrier to the adoption and utilization of broadband and mobile devices.

Clear information and public education can help consumers better understand these services. Indeed, both the staff at the FTC and the Department of Commerce recently issued separate reports noting the growing importance of addressing concerns about location privacy.

To address these and other privacy issues, FCC Chairman Julius Genachowski and FTC Chairman Jon Leibowitz last summer established a Joint Privacy Task Force through which the two agencies are able to discuss and address consumer concerns and encourage smart innovation in this space. Over the last several months, the FCC has also had an internal working group examining the privacy implications of the increased use of LBS and related services.

The FCC encourages interested parties to help inform the discussion and a subsequent staff-level report by filing comments. Additional details regarding the session, including the agenda and information about the panelists, will be provided in a future release.