Keeping Sesame Street relevant to today's children

Gary E. Knell, President and CEO of Sesame Workshop
National Press Club
14th and F Streets, NW
Washington, DC
December 8, 2009

Gary E. Knell, President and CEO of Sesame Workshop, will discuss the challenges of using new and ever-changing media to keep Sesame Street relevant to today's young children.

Sesame Street this year celebrates its 40th anniversary on television. After four decades of using media to teach, Sesame Street now extends far beyond the television set to bring its entertaining way of teaching to popular media platforms like cell phones and mobile gaming devices.

Knell will also discuss where he sees children's media going next as Sesame Workshop continues to seek new ways to reach children where they are with lessons that are both appealing and relevant to the needs of today's child.

Knell will be joined by Grover, one of the original Muppets from the flagship television show, which was created in 1969 to help disadvantaged preschool children prepare for school. It was considered a groundbreaking experiment in television, and has been shown in more than 140 countries. Children are welcome to attend.

Through the television series and its outreach initiatives, Sesame Workshop has tackled such tough topics as economic insecurity, military deployment and childhood obesity.

The National Press Club luncheon will begin promptly at 12:30 p.m. and Knell's remarks will begin at 1:00, followed by a question-and-answer session. Advance reservations should be made by telephoning Pat Nelson at the National Press Club, (202) 662-7501. Cost of luncheon admission is $16 for National Press Club members, $28 for their guests and $35 for general admission. Children's tickets are available at the member price of $17.

The National Press Club is located at 14th and F Streets, NW, one block west of Metro Center.