How Broadband Is Transforming Agriculture
National Telecommunications and Information Administration, Department of Commerce
Wednesday, July 19, 2017
1:00 PM - 2:00 PM CDT
Broadband connectivity is transforming 21st-century farming, revolutionizing on-the-ground operations and allowing farmers to manage their businesses more effectively. Today’s farmers use Internet-enabled tools both in and out of the field to save time, money and natural resources. Broadband benefits agriculture by:
- Employing precision agriculture to increase yields and profits. Precision agriculture uses technology to compile data for farmers so that they can operate more efficiently, better manage production costs, enhance the growing process and increase profits.
- Facilitating machine to machine communication (M2M). M2M farm applications and solutions strengthen farm productivity by promoting better inventory control, reducing inefficient routes, facilitating machine maintenance and repair and expediting the ordering of parts and services.
- Accessing real-time information. Extending mobile broadband service to the cab of the farm vehicle allows farmers to access critical information beyond just weather forecasts — farmers can video or teleconference with agriculture experts to show specific issues with crops or implement new harvesting techniques.
- Expanding the customer base. With high speed connections, farmers can advertise and sell their goods to a wider market, connecting with new customers beyond their traditional communities.
- Trish Kelly, Senior Vice President, Valley Vision of Northern California
- Kevin Hensley, Associate Director, Public Policy Division, Tennessee Farm Bureau Federation