Roger McNamee

How to fix Facebook: Make users pay for it

[Commentary] The indictments brought by special counsel Robert S. Mueller III against 13 individuals and three organizations accused of interfering with the US election offer perhaps the most powerful evidence yet that Facebook and its Instagram subsidiary are harming public health and democracy. The best option for the company — and for democracy — is for Facebook to change its business model from one based on advertising to a subscription service. Facebook’s advertising business model is hugely profitable, but the incentives are perverse.

How to Fix Facebook—Before It Fixes Us

[Commentary] Platforms help people self-segregate into like-minded filter bubbles, reducing the risk of exposure to challenging ideas. It took Brexit for me to begin to see the danger of this dynamic...I realized that the problems I had been seeing couldn’t be solved simply by, say, Facebook hiring staff to monitor the content on the site. The problems were inherent in the attention-based, algorithm-driven business model. And what I suspected was Russia’s meddling in 2016 was only a prelude to what we’d see in 2018 and beyond.