Lucy Bernholz

Facebook, show us your secret recipe

[Commentary] The power of Facebook, Twitter, Google and others, and the democratic threat that they represent, comes not from the content they show but how they show it. The closed algorithms that drive their feeds and streams also shape and bound our associational spaces. These systems know who we meet with, they determine who we hear from and they decide which voices we cannot escape. As a result, these digital companies have become arbiters, managers and record keepers of our associational lives.