Lauri Neff

Booze may be an oft-mentioned topic when Kathie Lee Gifford and Hoda Kotb are hosting the fourth hour of the "Today" show, but one alcoholic beverage they won't be talking about is Gifford's new wine line.

Gifford said NBC has asked her not to plug her new Gifft chardonnay and red blend on the show.

"They let me announce it and then they've asked us to please not discuss it right now," Gifford said. "We're in the middle of the big takeover of a major corporation. I think they just want to be -- and rightfully so -- very careful. Everybody wants to dot i's and cross t's and you notice the wine is still sitting there but they've just asked me to be a little careful while they're under great scrutiny and I'm happy to do that."

A representative for "Today" said, "We love and support Kathie Lee and as always, we let her comments speak for themselves."